Facebook is still the world's largest social platform with over 3 billion monthly users. It also has the most complex set of image and video specs — different rules apply to profiles, pages, groups, events, ads, and stories. This guide covers everything in one place.

Facebook Profile Image Sizes

Image TypeRecommended SizeAspect RatioNotes
Profile Photo320×320 px recommended (180×180 px minimum)1:1Displays as circle; upload 720×720 for HiDPI screens
Cover Photo (personal)851×315 px16:9 desktop / 2.4:1 mobileFull-bleed crop differs by device; safe zone: center
Profile video1080×1080 px1:1Replaces profile photo with looping video

Facebook Page Image Sizes

Image TypeRecommended SizeAspect RatioNotes
Page Profile Photo320×320 px recommended (180×180 px minimum)1:1Business logo; displays as circle
Page Cover Photo851×315 px16:9 desktop / 2.4:1 mobileFull-bleed crop differs by device; keep key content centred
Page Cover Video820×312 px2.63:120–90 second loop; no audio by default

Facebook Post Image Sizes

Facebook scales images in the feed based on their original ratio. Landscape images appear wider; square images appear as squares. Facebook renders images at up to 2048px wide on high-density screens, so uploading at 1200px or above is recommended.

Image TypeRecommended SizeAspect RatioNotes
Shared / Feed Image1200×630 px1.91:1Most common format; sRGB color space
Square Post1080×1080 px1:1
Portrait Post1080×1350 px4:5Max portrait ratio allowed
Photo Album Cover1200×630 px1.91:1First photo in the album
Shared Link Preview1200×630 px1.91:1Pulled from Open Graph meta tags
Compression tipFacebook recompresses JPEGs significantly. For the sharpest results, upload as PNG (for graphics with text) or upload high-quality JPEGs at 85%+ quality with sRGB color profile.

Facebook Stories Image Sizes

Image TypeRecommended SizeAspect RatioNotes
Story Image / Video1080×1920 px9:16Safe zone: 1080×1420 center area
Story Overlay Text——Keep within top/bottom 250px safe margins

Facebook Video Specs

Video TypeResolutionAspect RatioMax DurationMax File SizeCodec
Feed Video1920×108016:9 to 9:16240 minutes4 GBH.264 / MP4 — since June 2025, all videos are published as Reels
Facebook Reels1080×19209:16No length restriction4 GBH.264 / MP4
Facebook Stories1080×19209:1660 seconds4 GBH.264 / MP4
Facebook Live1920×108016:98 hours—H.264 via RTMP
360 Video5120×25602:160 minutes10 GBH.264 / MP4

Facebook Group & Event Image Sizes

Image TypeRecommended SizeAspect RatioNotes
Group Cover Photo1640×856 px1.91:1Displays at 1640×856 on desktop
Event Cover Photo1920×1005 px1.91:1Cropped to 470×174 in timeline
Fundraiser Image1200×630 px1.91:1
Facebook video formats shown across feed, Stories, and Reels placements

Facebook supports the widest range of video aspect ratios of any platform, from 16:9 landscape to 9:16 vertical

Facebook Ad Image Specs

Facebook ads share the same underlying image specs as organic posts, but ads have stricter requirements around text overlay. Facebook's ad system historically penalized images with more than 20% text — that rule has been relaxed, but high-text images still see reduced delivery.

Ad TypeRecommended SizeAspect RatioMax File Size
Single Image Ad1440×1800 px (4:5)4:530 MB
Single Image (square)1080×1080 px1:130 MB
Carousel Card1080×1080 px1:130 MB per card
Stories Ad1440×2560 px9:1630 MB
Reels Ad1080×1920 px9:164 GB video
Right Column Ad1200×628 px1.91:130 MB
Ad tipFor Facebook and Instagram feed ads using the same creative, design at 1080×1350 px (4:5). It takes up the most feed space on both platforms without being cropped, and will be automatically rendered as 1.91:1 in right-column placements.