Image Specs
Shared Image
| Max File Size | 100 MB |
|---|---|
| File Formats | JPG, PNG, GIF, WEBP |
| Notes | Images sent in chats; animated GIFs play inline; file sharing limit raised to 100 MB in April 2024 |
Profile Photo
| Dimensions | 180 × 180 px minimum |
|---|---|
| Aspect Ratio | 1:1 |
| File Formats | JPG, PNG |
| Notes | Synced from Facebook profile; displayed as a circle |
Stories Image
| Dimensions | 1080 × 1920 px recommended |
|---|---|
| Aspect Ratio | 9:16 |
| Max File Size | 30 MB |
| File Formats | JPG, PNG |
| Notes | Full-screen ephemeral story; disappears after 24 hours |
[Ad]
Video Specs
Shared Video
| Max File Size | 100 MB |
|---|---|
| File Formats | MP4, MOV, AVI |
| Notes | Videos shared in chats; subject to the same 100 MB general file-sharing limit introduced in April 2024 |
Stories Video
| Aspect Ratio | 9:16 |
|---|---|
| File Formats | MP4, MOV |
| Resolution | 1080 × 1920 px recommended |
| Max Duration | Up to 15 seconds |
| Notes | Vertical full-screen Stories video |
Text & Character Limits
Chat Message
| Character Limit | 10000 characters |
|---|
Group Chat Name
| Character Limit | 50 characters |
|---|
Messenger Ads
Messenger Ad Placements
| Notes | Meta has retired ads inside Messenger: Sponsored Messages (August 2024), Inbox ads (November 2025) and Stories ads (August 2026). Click-to-Messenger ads still run in Facebook and Instagram placements and use those platforms' ad specs |
|---|