Social Media Specs

Image sizes, video requirements, character limits, and ad specs for every major platform — all in one place.

6 platforms

Facebook

Specs and technical requirements for all Facebook content formats.

  • → Image Specs: 1200 × 628 px
  • → Video Specs: 1 second – 240 minutes
  • → Text & Character Limits: 63,206 characters

Instagram

Specs and technical requirements for all Instagram content formats.

  • → Image Specs: 1080 × 1080 px
  • → Video Specs: 3 seconds – 60 seconds
  • → Text & Character Limits: 2,200 characters

LinkedIn

Specs and technical requirements for all LinkedIn content formats.

  • → Image Specs: 1200 × 627 px
  • → Video Specs: 3 seconds – 10 minutes
  • → Text & Character Limits: 3,000 characters

TikTok

Specs and technical requirements for all TikTok content formats.

  • → Image Specs: 1080 × 1920 px
  • → Video Specs: 15 seconds – 10 minutes
  • → Text & Character Limits: 2,200 characters

X (Twitter)

Specs and technical requirements for all X (formerly Twitter) content formats.

  • → Image Specs: 1600 × 900 px recommended
  • → Video Specs: Up to 2 minutes 20 seconds
  • → Text & Character Limits: 280 characters

YouTube

Specs and technical requirements for all YouTube content formats.

  • → Image Specs: 1280 × 720 px
  • → Video Specs
  • → Text & Character Limits: 100 characters