Image Specs
Standard Pin
| Dimensions | 1000 × 1500 px |
|---|---|
| Aspect Ratio | 2:3 |
| Max File Size | 20 MB |
| File Formats | JPG, PNG, WEBP, BMP, TIFF |
| Notes | Recommended ratio — appears largest in feeds |
Square Pin
| Dimensions | 1000 × 1000 px |
|---|---|
| Aspect Ratio | 1:1 |
| Max File Size | 32 MB |
| File Formats | JPG, PNG |
Vertical Pin Cover (formerly Idea Pin)
| Dimensions | 1080 × 1920 px |
|---|---|
| Aspect Ratio | 9:16 |
| Max File Size | 100 MB |
| File Formats | JPG, PNG |
| Notes | Idea Pins merged into unified Pin creation (2023–2025); these dimensions now apply to full-bleed vertical multi-page Pins and to Idea Ads on the paid side |
Profile Photo
| Dimensions | 165 × 165 px displayed (upload at least 400 × 400 px recommended) |
|---|---|
| Max File Size | 10 MB |
| File Formats | JPG, PNG |
| Notes | Displayed as a circle |
[Ad]
Video Specs
Standard Pin Video
| Aspect Ratio | 9:16 or 1:1 |
|---|---|
| Max File Size | 2 GB |
| File Formats | MP4, MOV, M4V |
| Resolution | 1080 × 1920 px (vertical) or 1080 × 1080 px (square) |
| Max Duration | 4 seconds – 5 minutes (organic); up to 15 minutes for ads |
| Notes | H.264 or H.265 codec recommended |
Idea Pin Video
| Aspect Ratio | 9:16 |
|---|---|
| Max File Size | 100 MB |
| File Formats | MP4, MOV |
| Resolution | 1080 × 1920 px |
| Max Duration | Up to 60 seconds per page |
| Notes | Up to 20 pages per Idea Pin |
Text & Character Limits
Pin Title
| Character Limit | 100 characters |
|---|---|
| Notes | Only first 30 characters visible in feed |
Pin Description
| Character Limit | 800 characters |
|---|---|
| Notes | First 50 characters appear in feed below the title |
Board Name
| Character Limit | 180 characters |
|---|
Board Description
| Character Limit | 500 characters |
|---|
Profile Bio
| Character Limit | 160 characters |
|---|
Username
| Character Limit | 30 characters |
|---|
Profile & Cover Assets
Profile Photo
| Dimensions | 165 × 165 px |
|---|---|
| Max File Size | 10 MB |
| File Formats | JPG, PNG |
| Notes | Displayed as a circle; upload at 800×800 for best quality |
Board Cover
| Dimensions | 600 × 600 px |
|---|---|
| Aspect Ratio | 1:1 |
| File Formats | JPG, PNG |
| Notes | Cropped to circle thumbnail on profile grid |
Ad Specs
Promoted Pin (Static)
| Dimensions | 1000 × 1500 px |
|---|---|
| Aspect Ratio | 2:3 |
| Max File Size | 32 MB |
| File Formats | JPG, PNG |
Promoted Pin (Video)
| Max File Size | 2 GB |
|---|---|
| File Formats | MP4, MOV, M4V |
| Resolution | 1080 × 1920 px or 1080 × 1080 px |
| Max Duration | 4 seconds – 15 minutes |
Carousel Ad
| Dimensions | 1000 × 1500 px per card |
|---|---|
| Notes | 2–5 cards per carousel; up to 10 cards for sales-objective campaigns |
Ad Title
| Character Limit | 100 characters |
|---|
Ad Description
| Character Limit | 800 characters |
|---|---|
| Notes | Used algorithmically for targeting, not displayed in feed |