Image Specs
Snap / Story Image
| Dimensions | 1080 × 1920 px |
|---|---|
| Aspect Ratio | 9:16 |
| Max File Size | 5 MB |
| File Formats | JPG, PNG |
| Notes | Full-screen vertical format; keep key content away from top and bottom UI bars |
Spotlight Image
| Dimensions | 1080 × 1920 px |
|---|---|
| Aspect Ratio | 9:16 |
| Max File Size | 5 MB |
| File Formats | JPG, PNG |
| Notes | Submitted via Spotlight; vertical only |
[Ad]
Video Specs
Snap / Story Video
| Aspect Ratio | 9:16 |
|---|---|
| Max File Size | Up to 1 GB (32 MB preferred for faster upload) |
| File Formats | MP4, MOV |
| Resolution | 1080 × 1920 px |
| Max Duration | 3 – 180 seconds |
| Notes | H.264 codec |
Spotlight Video
| Aspect Ratio | 9:16 |
|---|---|
| Max File Size | 1 GB |
| File Formats | MP4, MOV |
| Resolution | 1080 × 1920 px |
| Max Duration | 5 seconds – 3 minutes |
| Notes | Shown in the Spotlight discovery feed; must be at least 30 seconds to be eligible for monetization |
Text & Character Limits
Snap Caption
| Character Limit | 80 characters |
|---|
Display Name
| Character Limit | 30 characters |
|---|
Username
| Character Limit | 15 characters |
|---|---|
| Notes | Cannot be changed after set; lowercase letters, numbers, underscores, hyphens |
Bio
| Character Limit | 80 (150 for public/creator profiles) characters |
|---|
Profile & Cover Assets
Profile Photo / Bitmoji
| Dimensions | 720 × 720 px recommended (320 × 320 px minimum) |
|---|---|
| Max File Size | 2 MB |
| File Formats | JPG, PNG |
| Notes | Displayed as a circle; Bitmoji avatars are used by default for most users |
Story Tile / Preview
| Dimensions | 1080 × 1920 px |
|---|---|
| Aspect Ratio | 9:16 |
| File Formats | JPG, PNG |
| Notes | First frame of your Story shown as the preview tile |
Ad Specs
Single Image / Video Ad
| Dimensions | 1080 × 1920 px |
|---|---|
| Aspect Ratio | 9:16 |
| Max File Size | 1 GB |
| File Formats | MP4, MOV, JPG, PNG |
| Max Duration | 3 seconds – 3 minutes |
| Notes | Appears between friends' Stories |
Collection Ad
| Dimensions | 1080 × 1920 px (main) |
|---|---|
| Notes | Main creative + 2–4 product tiles; tiles minimum 160 × 160 px (500 × 500 px recommended) |
Story Ad
| Dimensions | 1080 × 1920 px |
|---|---|
| File Formats | MP4, MOV, JPG, PNG |
| Max Duration | 3 seconds – 3 minutes per tile |
| Notes | Up to 20 tiles |
Ad Headline
| Character Limit | 34 characters |
|---|
Ad Brand Name
| Character Limit | 25 characters |
|---|