Image Specs
Post Image (Square)
| Dimensions | 1080 × 1080 px |
|---|---|
| Aspect Ratio | 1:1 |
| Max File Size | 100 MB |
| File Formats | JPG, PNG, GIF |
| Notes | Up to 20 images/videos per carousel post (minimum 2) |
Post Image (Portrait)
| Dimensions | 1080 × 1350 px |
|---|---|
| Aspect Ratio | 4:5 |
| Max File Size | 100 MB |
| File Formats | JPG, PNG |
Post Image (Landscape)
| Dimensions | 1080 × 566 px |
|---|---|
| Aspect Ratio | 1.91:1 |
| Max File Size | 100 MB |
| File Formats | JPG, PNG |
[Ad]
Video Specs
Post Video
| Aspect Ratio | 9:16 or 1:1 |
|---|---|
| Max File Size | 1 GB |
| File Formats | MP4, MOV |
| Resolution | 1080 × 1920 px (vertical) or 1080 × 1080 px (square) |
| Max Duration | Up to 5 minutes |
| Notes | H.264 codec recommended; GIFs supported up to 8 MB |
Text & Character Limits
Post
| Character Limit | 500 characters |
|---|---|
| Notes | Can include text, links, images, and video in one post |
Text Attachment
| Character Limit | 10,000 characters |
|---|---|
| Notes | Long-form text attachments (launched September 2025) don't count toward the 500-character post limit |
Reply
| Character Limit | 500 characters |
|---|
Bio
| Character Limit | 150 characters |
|---|---|
| Notes | Shared with Instagram profile bio |
Username
| Character Limit | 30 characters |
|---|---|
| Notes | Shared with Instagram username |
Profile & Cover Assets
Profile Photo
| Dimensions | 320 × 320 px |
|---|---|
| File Formats | JPG, PNG |
| Displayed As | 110 × 110 px in-app |
| Notes | Shared with Instagram; displayed as a circle |
Ad Specs
Single Image Ad
| Dimensions | 1440 × 1440 px recommended; 1.91:1 to 9:16 supported (taller than 4:5 is cropped to 4:5) |
|---|---|
| Max File Size | 30 MB |
| File Formats | JPG, PNG |
| Notes | Managed via Meta Ads Manager; no minimum or maximum resolution |
Single Video Ad
| Max File Size | 4 GB |
|---|---|
| File Formats | MP4, MOV, GIF |
| Resolution | 1440 × 1800 px recommended; 1.91:1 to 9:16 supported (taller than 4:5 is cropped to 4:5) |
| Max Duration | Up to 15 minutes |
| Notes | Video captions are not supported |
Carousel Ad
| Dimensions | 1440 × 1440 px recommended per card |
|---|---|
| Notes | 2–10 cards; images only; non-4:5 images are centre-cropped to 4:5 |
Ad Primary Text
| Character Limit | 500 characters |
|---|---|
| Notes | 80–160 characters recommended |
Ad Headline
| Character Limit | 40 characters |
|---|